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Glossary
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Faculty of Science Technology and Environmental Studies
Department of Food and Nutrition
Undergraduate
OFD 207
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COURSE EVALUATION
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KNOWLEDGE AREA I: INTRODUCTION TO CONSUMER EDUCATION AND BEHAVIOR AND ROLE OF THE CONSUMER IN MARKETING
KNOWLEDGE AREA II: CONSUMER INFLUENCES, PERCEPTION, DECISION MAKING, INFORMATION PROCESSING AND MOTIVATION
KNOWLEDGE AREA III: UNDERLYING INFLUENCES ON CONSUMER BEHAVIOUR
KNOWLEDGE AREA IV: PRICING, PROMOTION AND CONSUMER RIGHT AND PROTECTION
KNOWLEDGE AREA V: STANDARDIZATION AND CONSUMER FOOD SAFETY EDUCATION
KNOWLEDGE AREA VI: ADOPTION AND DIFFUSION OF INNOVATION AND GENERAL KNOWLEDGE ON CONSUMER BEHAVIOR
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COURSE EVALUATION
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COURSE EVALUATION