Section outline
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At the end of this section student will be able to understand the role of promotion, promotion and communication process as well as how promotion can be designed to influence consumers. Branding, labeling, packaging, sales promotion and advertisement will also be covered
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LECTURE 6 File PPTX284.9 KB
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28.7 KB
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LECTURE 7 File PPTX52.6 KB
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11.6 KB