Section: KNOWLEDGE AREA III: UNDERLYING INFLUENCES ON CONSUMER BEHAVIOUR | Consumer Behaviour and Education | OUT E learning

Section outline

At the end of this knowledge area, students will be able to: define and identify the various influences on culture, define social class and its impact on consumer decisions, know the environmental variations and cultural values and discuss family life cycle and its implications on consumer behavior
- Select activity Lecture 5: Underlying influences on consumer beha...
  
  Lecture 5: Underlying influences on consumer behaviour
- Select activity Underlying influences on consumer behaviour
  
  Underlying influences on consumer behaviour Page
- Select activity Underlying influences on consumer behaviour
  
  Underlying influences on consumer behaviour File DOCX
  
  32.3 KB
- Select activity Factors influencing consumer behavior
  
  Factors influencing consumer behavior URL
- Select activity Key Factors That Influence the Buying Decisions of Consumers
  
  Key Factors That Influence the Buying Decisions of Consumers URL
- Select activity Reference Part III
  
  Reference Part III File DOCX
  
  11.5 KB
- Select activity LECTURE 5
  
  LECTURE 5 File PPTX
  
  228.9 KB
- Select activity Review Question Part III
  
  Review Question Part III File DOCX
  
  11.4 KB