TOPIC 2: Intellectual Property

2.4.3 Protecting Trademarks over the Internet

Now you have seen the challenges associated with trademarks over the internet. It is high time now to know the best techniques to use to protect these trademarks. So far it is hard to find a specific way to prevent people or organizations acting against your trademarks, but at least the following practices can help solving the challenges. First try to register your company’s trademarks with your country’s patent and trademark registration body, this will give you a broader trademark rights and a claim for a large monetary return in case infringement occurs. You can also register your trade marks by meta-tags. Second, review search engines' trademark protection policies and have them to work on your favor. The third technique is to enforce law on your trademarks so that you can uncover acts of infringement.  Finally, take action as soon as you discover infringement and seek legal counsel from a qualified intellectual property attorney.